When others discuss how to change the header, slides, add this feature, want to be like website a, b, c, want to be automatic, and other sophistication on the website, you need to remember that no matter how sophisticated the website is, if it cannot be found by search engines, or does not appear correctly in search results, and there are no visitors, the impact will be fatal, between the funds spent when building the website and the final result is inversely proportional, One or two years may fall and no longer be able to manage, because of the unbalanced benefits and costs.
Therefore, if your website is sophisticated and looks professional and good, even much more attractive than other websites, don’t be too imaginative it will bring in millions of clients or visitors.
If you say that you can get traffic or the number of visitors by doing massive promotions including in terms of SEO, then you are right in determining the strategy, but is your budget large enough for it? If not, or do not know for sure, then we recommend taking it safe first, learning the structure of the website itself first, communicating with the website designer, so that if it has been promoted, it can appear correctly in the search results, according to the desired target market.
Communicate the target market with your website designer, because they are the ones who are able to create codes to guide search engines to understand the details of your website, because search engines do not know sophistication, they only see data in the form of text, which is guided by these codes.
Because the codes can only be made by people who have a certain capacity, you can’t correct them or not, but at least this makes your web designer understand, that you not only want the sophistication of the website, but also consider compatibility with search engines.
This compatibility or compatibility is what is called Search Engine Friendly which is a part of On-Page SEO.