There was a time when people chose to spend Saturday afternoons to go shopping at the Mall. In the Mall, people can see, or try various kinds of products such as clothes, pants, suits, underwear and even mobile phones, to then (if interested) buy and take home on the same day. At that time, the Mall was still the most efficient reference place when you wanted to shop, because there were almost all products and brands complete with their variations. At this time, the dominance of malls as shopping centers seems to have ended, since people know what is called online stores and the internet as portals that are able to revolutionize themselves as digital shopping centers. The internet with thousands of online stores is able to precisely, quickly, easily and effectively pamper consumers. Of course, it does not mean that today’s Mall is a lonely place, because more and more young people want to find a new atmosphere or just hang out, as well as a small number of people who are still comfortable and familiar with conventional shopping.
The future of online stores around the world has become increasingly visible over the past few years. According to the United States Department of Commerce (USCD), sales from online stores in America alone have reached $194.3 billion in 2011, up 16.1% from $167.3 billion in 2010. The interactive side between a store or sales promotion of an outlet with potential customers in the conventional shopping system has turned into online promotions and social media activities. Displaying product photos on Facebook, releasing prices on Twitter, or collecting product images on Pinterest are standard and common efforts of an online store.
With the rapid development of online stores and online shops/stores, an online store needs advantages to be able to compete with thousands of other online shops and win the number of visitors, which in turn will also increase the number of purchases. Here are the top 3 websites of the most prominent online shops or online stores according to Jessica Denomme (huffingtonpost.ca author), which we quoted. And we add some views in terms of design, traffic and reputation of the online shop website itself.
1. ASOS
ASOS.com is the UK’s best and largest online shop and retail store. There are more than 50,000 women’s suits, men’s and other clothing accessories, either branded or labeled. ASOS.com allows visitors to narrow down their search by trend or collection, as well as providing an online shopping mall where you can buy and sell. Recently they introduced the “Fashion Finder” which provides an opportunity for consumers to create and customize fashion such as clothes or clothes, appearance trend books and fashion videos.
From what Jessica explained, it is clear that this website has the uniqueness and advantages of most online shops in existence, but for us what is quite astonishing is the number of pages indexed by google, 15,400,000 pages !, isn’t that a very large number for an online store?.
Google Pagerank : 7
Alexa : 543
Indexed by Google : 15,400,000 Pages
Tweets: 13,561 times
Facebook Likes : 99,807 times
Google Plus : 2,572,423 times
StumbleUpon : 624,458 times
2. NASTY GAL
Founded in 2006, NastyGal.com launched as an eBay sales store with an assortment of women’s suits or fashion suits. The simple design makes website visitors not feel crammed with various promotions of their eBay products. The products are displayed in a simple yet informative manner, the front page is enough to display several products and models wearing their products. The model photo is displayed quite elegantly by eating up almost all of our monitor space, bandwidth killer ? Yes, it could be, but this is precisely what makes their products have a certain level, maybe it looks a little glamorous. “Isn’t this what can increase the selling price?”, in addition, if you look at the product listing page, you will not find many boxes, but instead a lot of empty space without lines, another added value in terms of design, so that potential buyers only focus on the appearance of the product itself without other annoying images (lines that are not too important, color gradation, etc and so on). The images are also displayed uniquely, when your mouse hovers over their product, the image changes to 3 slides that each show the other side of the product (front, side, and back view).
Google Pagerank : 5
Alexa : 3,797
Indexed by Google : 61,600 Tweet Pages
: 3,954 Facebook
Likes: 18,026 Google
Plus: 1,187,412 StumbleUpon
: 47,071
3. MR PORTER
MrPorter.com is an online store specializing in men’s clothing, pants or fashion and accessories. It was launched in 2011 and has since “broken” the online market of men’s fashion styles that seem “stagnant” and that’s it. With features like STYLEPEDIA on offer, MrPorter.com has an online style board that offers tips from fashion icons like N.E.R.D. Pharrell Williams, and an iPhone app for suggestions.
We look at the design in terms of ordinary, but from what we explore is the extraordinary benefits for visitors through stylepedia, so that visitors have the potential to come back again or even share the information contained in this feature with friends or through social media, and that has an extraordinary impact as well, which will bring hundreds of new visitors who automatically increase the chances of selling their products. Wow!
Google Pagerank: 6
Alexa: 5,899
Indexed by Google: 263,000 Tweet Pages
: 8,567 Facebook
Likes: 759 Google
Plus: 1,785,232 StumbleUpon
: 207
Then, what about your online store?
Stop cramming your website visitors with colorful promotions on your online store’s website pages, as it has the potential to confuse potential potential consumers. And don’t think that visitors will consider buying your product by placing as many images of your product as possible on one page.